Case Study: TrustRadius achieves 90+ experiments, 2x CTA clicks, and faster page loads with Optimizely

TrustRadius tests its way into testing

TrustRadius is a leading customer-voice and insights platform used by over 1 million B2B technology buyers monthly. Facing the need to stay user-centered at scale, the team needed to reduce page load friction, improve CTA discoverability, and avoid costly product decisions — so they adopted a structured experimentation program to validate changes across web and full-stack experiences.

Using Optimizely’s Full Stack and Web products, TrustRadius ran 90+ experiments in a year to test changes before rolling them out. Key wins included replacing a heavy TrustMap with a static image (4x more interactions, page load down 0.2s, exit rate down 3%), moving a demo CTA to a static header (2x clicks), and relocating a “claim” CTA (weekly vendor profile claims +200%). These validated experiments now guide product decisions and will scale as the platform grows.

TrustRadius