Case Study: Electricity North West achieves scalable digital support for 2.4M UK households with Optimizely Content Cloud

Electricity North West supports 2.4M UK households digitally

Electricity North West, the electricity distributor for the North West of England serving around 2.4–2.5 million customers, needed a more customer-centric, mobile-first website that could scale for spikes in demand (e.g., storms), make outage and supply information easy to find, and decentralize content updates to improve responsiveness.

They implemented Optimizely Content Cloud on Microsoft Azure to create a dynamic, team-editable platform with elastic scaling. The result: pages load 28.89% faster, the site handled a 263% increase in users and 319% more visits during Storm Emma while remaining available, and staff can quickly publish updates—improving engagement and crisis communications while laying groundwork for future customer insight and low-carbon initiatives.

Electricity North West

Ella Stafford

Customer Insights Manager