Case Study: News UK achieves 39% more subscriptions with Optimizely personalization and experimentation

News UK increase subscriptions by 39%, enhance personalization for users and improve experimentation capabilities with Optimizely

News UK needed a faster, more effective way to optimize subscriptions and user engagement across its digital properties. Working with Optimizely and its Web and Feature Experimentation platforms, the publisher sought to improve checkout flow, paywall strategies, and personalized content experiences through a more structured experimentation program.

Optimizely helped News UK build a culture of experimentation with rapid A/B testing, AI-enabled personalization, and feature validation. The results included a 39% increase in subscriptions, stronger engagement, and a streamlined development cycle, with more than 200 users trained and onboarded to use the Optimizely platform.

News UK