Case Study: EPG Health achieves 3x page views and under 2% bounce with Optimizely

EPG Health adopts a digital-publishing mindset

EPG Health is a leading global publisher of medical education that reaches over a million healthcare professionals and serves both clinicians and pharmaceutical partners. Their challenge was to cut through an information‑saturated marketplace and capture the attention of time‑poor specialists by delivering highly relevant, specialty‑specific content while giving pharma clients measurable insight into message reach and ROI.

EPG Health adopted a customer‑centric, digital‑publishing approach using Optimizely Content Cloud (Search & Navigation, Marketing Automation, Content Recommendations) and Visitor Intelligence to deliver personalized, Amazon‑style content journeys based on profiles and behavior. The scalable Azure‑based platform improved discoverability and engagement, reduced bounce rates to under 2%, and drove three times more page views versus the same period in 2019, while giving pharma partners clearer metrics on content impact.

EPG Health

Ian Daley

Chief Digital Officer