Case Study: Source Atlantic doubles monthly web visitors with Optimizely B2B Commerce Cloud

Source Atlantic increases monthly web visitors by 100%

Source Atlantic, a 150‑year‑old Canadian manufacturer and distributor with 24 branches, 500+ employees and more than 160,000 SKUs, faced a legacy, low‑functioning website and needed to modernize its digital experience. ERP upgrades improved back‑office data, but didn’t solve catalog control, searchability or the need for customer and account‑manager portals to support B2B buying workflows.

They implemented Optimizely B2B Commerce Cloud (ingesting AD content feeds), built portals and microsites, and used native B2B features like budget management, requisition rules, complex pricing and custom fields alongside sales training and a multichannel approach. The solution more than doubled monthly web visitors, increased self‑service and catalog access, freed account managers for consultative work, and paved the way for a centralized digital customer dashboard.

Source Atlantic

Matt Hanlon

Applied Innovation & Technology Manager