Case Study: Dot Foods achieves $1M in two‑week COVID sales and 3x online revenue potential with Optimizely

Dot Foods simplifies with a customer-centric digital strategy

Dot Foods, the largest food‑industry redistributor in North America with 6,400 employees, set out to transform its simple transactional ecommerce into a customer‑centric digital platform. Facing the need to unify channels, better anticipate customer needs and drive growth, the company aimed to triple online sales and own its distribution network while improving transparency, personalization and operational efficiency.

Partnering with Optimizely and Valtech, Dot Foods migrated to a modern digital experience platform using B2B/B2C commerce, recommendations, personalized search, multi‑cart and rich account dashboards. The team launched a COVID‑19 microsite in two weeks, selling $1M of excess product in the first two months, improving conversions and personalization, and positioning the business to pursue a projected 3x increase in online revenue.

Dot Foods

Casper Aagaard Rasmussen

Group Senior Vice President, Technology