Case Study: Burmax achieves a one-stop-shop for 7,000+ products with Optimizely PIM

Burmax creates a one-stop-shop for 7,000+ products

Burmax, a 70-year-old distributor of professional beauty products, expanded in 2021 from a B2B model into a consumer-facing site while continuing to serve salons and distributors. With more than 7,000 SKUs and two distinct customer types (B2B and B2C), the company needed a streamlined, unified online experience that made it easy for all customers to find products and information.

Burmax implemented Optimizely PIM to centralize product data, assets, and marketing content, enabling a small team to rapidly set up and manage the catalogue and make fast site updates (photos, descriptions, etc.). The single-source system supported concurrent development, consistent digital assets across channels, and a richer, more discoverable customer experience—allowing Burmax to focus next on creating and optimizing content.

Burmax