Case Study: Mazda achieves a mobile-driven, data-driven platform and 200% engagement lift with Optimizely

Mazda transformed their website from an online brochure to a responsive, data-driven platform

Mazda faced a challenge: its North American website functioned like an online brochure and was hard to maintain, while more customers were researching and buying cars online. The company needed a modern, mobile-friendly experience that made it easier for shoppers to configure, research, and find the right vehicle.

Working with The Garage Team Mazda and Mirum and powered by the Optimizely platform, Mazda rebuilt the site into a responsive, data-driven platform with improved navigation, mobile support, and features like proximity-based dealer lookup. The relaunch drove nearly five million unique visitors in the first two months and a 200% increase in engagement, transforming the site into a mobile-first, high-performing customer destination.

Mazda

Ben Rounsefell

Sr. Manager, Digital, Customer Engagement