Case Study: Tripping.com achieves 300% more experiments and boosts bookings with Optimizely

Tripping.com Develops a Customer-Centric Product Experience with Confidence

Tripping.com, the world’s largest vacation-rental search engine, needed a reliable way to scale product development and measure how every change affected bookings and revenue. With a highly competitive, fast-changing travel market, the company made experimentation part of every rollout to validate that features—from page speed to listing design—actually improved first-time and repeat bookings.

Using Optimizely X Full Stack, Tripping empowered product managers, engineers and owners to run far more tests (300% more experiments per month), measure 80% of features, and make data-driven decisions. Results included a measured trade-off where a new listing page lowered conversion by 3% but raised revenue per user 5%, a mobile continuity test that increased searches by 4% during a TV campaign, and a 5‑second search results load reduction that lifted repeat visits by 3%, enabling faster, confident product iteration.

Tripping.com

Colin Gardiner

VP Of Product and Analyctics