Case Study: Swinton Insurance achieves a single responsive site and real-time reactive content with Optimizely

Swinton Insurance - Customer Case Study

Swinton Insurance, a UK insurer with more than 50 years’ experience, faced a fragmented digital presence spread across six separate websites. With regulatory complexity and a growing mobile audience, the company aimed to simplify its brand, make reactive content central to its digital strategy, and better support customers through the insurance buying cycle.

Swinton consolidated its sites into a single, mobile‑responsive Swinton.co.uk on Optimizely Content Cloud, integrating World Weather Online data, keyword monitoring and social listening to produce timely guides, videos and infographics. The new platform enabled geo‑targeted social alerts and rapid publishing (as fast as five hours), has delivered millions of weather warnings to customers, and centralized proactive and practical content alongside account management tools to improve relevance, engagement and shareability.

Swinton Insurance