Case Study: Hisco achieves 80% fewer touch points per online order and 8.1% more online orders with Optimizely B2B Commerce Cloud

Hisco sees 80% fewer touch points required per online order

Hisco, a specialty distributor serving electronic assembly, aerospace and defense, medical and other industrial markets, faced evolving customer needs and a limited ecommerce presence. Traditionally a field-sales-driven organization, they sought to augment — not replace — their sales model by investing in a more robust online ordering experience.

By launching Optimizely B2B Commerce Cloud, Hisco enabled customer self-service and built continuous improvement into the site through customer surveys and sales-team feedback. The change drove an 8.1% year-over-year increase in online orders and reduced touch points per order by 80%, boosting efficiency and customer satisfaction.

Hisco

Gary Niemand

Senior Vice President of IT and Procurement