Case Study: Dale of Norway achieves 4x faster response times and 3x more concurrent users with Optimizely Commerce Cloud

Changing the clothing game with sustainable materials and production on a Microsoft .NET 5 platform

Dale of Norway, Norway’s largest textile producer known for sustainable, high‑quality woollen knits, needed a faster, more stable and scalable e‑commerce platform to serve a global market. The legacy solution wasn’t flexible or reliable enough for their ambitions, and improving user experience and site performance was identified as mission‑critical.

Working with Optimizely and partner Epinova, Dale and sister brand WoolLand moved to Optimizely Commerce Cloud on Microsoft .NET 5 in a Norwegian data centre, enabling multiple shops and markets on one platform with shared operations and administration. The new solution delivered major gains: 4× faster response times, support for 3× more concurrent users and a 5–10% overall performance improvement, plus stronger security and scalability for future growth.

Dale of Norway

Anette Juel Knudtzon

Managing Director