Case Study: Stanley Black & Decker achieves six-figure online revenue lift with Optimizely

Website Optimization Yields a Six-Figure Impact in Online Revenue

Stanley Black & Decker, the Fortune 500 owner of brands like DeWalt and Black & Decker, partnered with Optimizely and solutions partner Viget to make their digital efforts measurable and drive online revenue across multiple brand sites. The challenge was to validate UX assumptions and optimize CTAs and page layouts to increase conversions and overall online sales.

Viget and Optimizely ran A/B tests on product and homepage CTAs and page layout: “Buy Now” drove 17% more vendor click-throughs than “Shop Now,” projecting a six‑figure annual revenue lift; “Nearby Retailers” increased locate-store clicks by 4.1%; and a layout change produced no difference—saving the team from unnecessary redesign costs. The tests delivered measurable revenue gains and strengthened a data‑driven design process.

Stanley Black & Decker

Paul Koch

Marketing Strategist, Viget