Case Study: Alm. Brand achieves faster time-to-market and personalized, customer-centric headless app with Optimizely

Alm. Brand - Customer Case Study

Alm Brand, a Danish financial services firm, wanted to move away from analogue insurance and build more engaging, personalized experiences across channels. Their challenge was to become more agile—letting marketers launch products and edit content quickly—while freeing IT to focus on technical infrastructure and customer-focused features.

By adopting Optimizely Content Management and a hybrid headless app, Alm Brand enabled in-app editing and omnichannel publishing, dramatically improving time-to-market and marketing autonomy. Optimizely now supports their long-term digital strategy, boosting personalization, operational efficiency, and IT capacity to deliver new features.

Alm. Brand

Mads Wermelin

Head of Web Development