Case Study: Macpek achieves 86% increase in online revenue with Optimizely B2B Commerce Cloud

Macpek sees 86% increase in online revenue

Macpek is a 40+-year-old distributor of heavy-duty vehicle parts and car wheels with over 70,000 SKUs, 15 locations and a strong omnichannel focus. Facing a talent shortage and rising expectations from digitally savvy customers, Macpek’s legacy eCommerce platform lacked SEO, robust search, real-time inventory and seamless ERP integration, limiting self-service and operational efficiency.

Working with Absolunet, Macpek implemented Optimizely’s B2B Commerce Cloud to integrate with their ERP, provide real-time inventory checks, handle extensive pricing and product data, and improve search and responsive design. The platform drove an 86% increase in online revenue, 3–4 new accounts per day, about 8,000 monthly transactions, and cut new-hire training from one year to three months while enabling greater customer self-service and internal efficiency.

Macpek