Case Study: Upside Travel achieves rapid, low-risk feature delivery and conversion gains with Optimizely

Upside Travel moves fast without breaking things

Upside is an online travel service built for business travelers at small and mid-sized companies that needed to grow quickly without harming conversion or user experience. Their challenge was to remove guesswork from product changes and empower product, growth, data science and engineering teams to move fast while keeping the customer experience stable.

They adopted Optimizely X Full Stack and Web to run server- and client-side experiments and staged feature rollouts. This approach let them test a machine-learning flight sort (lifting conversion by 1.2 percentage points), de-risk a checkout redesign with no negative impact on conversion, and rapidly prune underperforming ideas—enabling faster, data-backed iteration and more efficient product development.

Upside Travel

Emily Dresner

Chief Technology Officer