Case Study: BMC Software achieves unified content operations with Optimizely CMP

How BMC Software streamlined content operations with Optimizely's CMP

BMC Software, a global IT software leader operating in 40 countries, struggled with content chaos, inconsistent brand governance, and inefficient workflows across disconnected business units. To address these challenges, BMC Software turned to Optimizely and its Content Marketing Platform (CMP).

Optimizely implemented a centralized CMP for BMC Software with standardized governance, a global content calendar, and about 24 workflows to improve collaboration and lifecycle management. The result was a unified marketing content strategy, better asset discovery through DAM, stronger brand adherence, and greater operational efficiency across teams and regions.

BMC Software