Case Study: Nordnet achieves better customer experiences and data-driven decision-making with Optimizely

Nordnet - Customer Case Study

Nordnet, a company focused on helping customers democratize savings and become better investors, wanted to move beyond optimizing external marketing and start testing on-site and app experiences more effectively. With Optimizely’s experimentation tools, including Optimizely Feature Experimentation, Nordnet sought a safer, more data-driven way to understand customer preferences and improve platform appeal.

Optimizely helped Nordnet run A/B tests and phased rollouts on web and mobile, using the PXL framework to prioritize high-impact ideas and test changes with smaller user groups first. This approach improved decision-making, sped up iteration, strengthened cross-functional collaboration, and supported measurable gains such as better conversion rates and smoother customer onboarding.

Nordnet

Karsten Franke

Growth Marketing Manager