Case Study: Genpact achieves 2.1x longer sessions on target accounts with Optimizely Web Content Recommendations

Genpact sees 2.1x longer sessions with target accounts

Genpact, a global professional services firm of 90,000+ people, needed a way to surface the right content from its large library on a single piece of digital real estate. With a lean web team and previous manual personalization efforts falling short, the company sought an automated, AI-driven approach to understand visitor intent and deliver more relevant content without overwhelming users.

Genpact implemented Optimizely Web Content Recommendations (launched Dec 2019) using Google Tag Manager to automate content ingestion, tagging and first‑party intent signals. The solution delivered immediate improvements — target-account sessions grew 2.1x longer and pages per session rose 1.7x — and provided actionable, connected insights by linking web behavior to known users, Google Analytics and campaign data to better align content with go-to-market priorities.

Genpact

Julian Billups

Head of Web and Web Strategy