Case Study: Strut This achieves 7x more effective messaging with Optimizely Data Platform

Strut This uses behavioral targeting for 7x more effective messaging

Strut This is a Los Angeles–based ecommerce apparel brand that struggled to turn abundant but fragmented customer data into actionable insights. With customer information spread across systems, the marketing team couldn’t identify lifecycle stages or buying intent, so they relied on broad, batch-and-blast messaging that produced low conversion rates and limited personalization.

By implementing Optimizely Data Platform to harmonize data and create a single customer view, Strut This built lifecycle, merchandising, and cross-channel relevance—enabling targeted segments, personalized product recommendations, and synchronized social/email campaigns. The result: behavioral campaigns proved about 7x more effective than standard promotions, a blogger capsule converted over 1,300 new customers (20% later became repeat buyers), and the brand improved conversions, inventory movement, and retention.

Strut This

Natalie Lodwig

Chief Marketing Officer