Case Study: Capitec achieves faster load times and higher user growth with Optimizely CMS

Leading the Digital Banking Revolution: Capitec triumph with Optimizely's CMS to increase users and decrease website load speed

Capitec, a leading South African retail bank, needed a more stable and efficient website platform because its old CMS was difficult to manage, costly to maintain, prone to downtime, and offered limited analytics and agility. Capitec turned to Optimizely CMS to support its digital transformation and improve the client experience.

With Optimizely and partner Responsive Digital, Capitec replatformed to a modern CMS that improved uptime, simplified content publishing, and enabled easier testing, personalization, and integrations. The results included nearly 100% platform availability, content publishing in minutes instead of days, a 75% faster load speed, a 25% increase in page views, 33.18% more users, 40.35% more new users, a 5.74% increase in organic search, and a 23% reduction in total cost of ownership.

Capitec

Suveshen Nadasen

Head of Product, Group Website (DXP)