Case Study: Prezzee achieves 580% higher sign-up rates with Optimizely

How Prezzee utilised Optimizely's Web Experimentation platform to boost sign up rate by 580%

Prezzee, the digital gifting platform, was struggling with marketing experimentation because the team lacked technical support and needed a secure way to test bigger, feature-driven ideas beyond simple A/B tests. To solve this, Prezzee turned to Optimizely Web Experimentation, working with The Lumery to get onboarding, training, and guidance on building a more controlled experimentation program.

With Optimizely, Prezzee used tools like Visual Editor and Stats Engine to run controlled experiments, validate changes with reliable data, and optimize the gift card sign-up flow. The results were significant: customers adding a received gift card to Prezzee Wallet increased from 11% to 50%, later reaching 75% in the gift card flow, and monthly account creations rose to around 100,000–150,000.

Prezzee

Andrew Harman

Senior Product Manager