Case Study: Brady Corporation achieves scalable e‑commerce growth and lowers cost to serve with Optimizely B2B Commerce Cloud

Brady Corporation puts a strategic focus on e-commerce

Brady Corporation is a global manufacturer and distributor of signage, labeling, safety devices, printing systems and software. Facing rising customer expectations for online self-service, high costs to field price and quote requests, the need to capture ecommerce-driven growth, and a fragmented technology landscape, Brady sought an integrated ecommerce platform that could handle complex B2B requirements.

Brady implemented Optimizely B2B Commerce Cloud to unify systems, enable customer self-service and centralize product information. The platform met their needs for B2B complexity, performance and cost-effectiveness, helping Brady scale for growth, lower cost-to-serve, improve integrations and reduce total cost of ownership while simplifying upgrades.

Brady