Case Study: Studio Science achieves a 10% uplift in lead conversions with Optimizely Content Management System

Studio Science sees a 10% uplift in lead conversions with Optimizely CMS

Studio Science, a B2B design and technology consultancy, was limited by a legacy CMS that required heavy developer support, slowed content updates, and made it difficult to scale content, improve personalization, and integrate with its marketing stack. As an Optimizely partner, the company needed a modern, flexible CMS and chose Optimizely Content Management System to power its own website.

Optimizely implemented the CMS through a phased rollout with Studio Science’s team and professional services, integrating Salesforce, Pardot, Google, Looker, and 6sense. The new platform cut content update time from hours to minutes, eliminated 50+ hours of manual content work each month, improved page load speeds by 20%, increased organic traffic by 15%, and drove a 10% uplift in lead conversions.

Studio Science

Lauren Olson

Chief Marketing Officer