Case Study: Etac achieves a unified global website and increased traffic with Optimizely

How Etac consolidated into one global site

Etac, a Swedish developer of ergonomic mobility aids that expanded rapidly through acquisitions, needed to consolidate nine country-specific sites into a single “One Etac” global platform. The challenge involved simplifying the organization, unifying product portfolios and cultures, and delivering a complex web rebuild within a two-year timeframe.

Etac built a shared digital estate on Optimizely with InRiver PIM for product data and enlisted Consid to manage the project. The result is a unified, mobile-friendly site that makes products easier to find, presents a clearer brand experience across markets, and has driven measurable increases in web traffic.

Etac

Mikael Svensson

Chief Commercial Officer