Case Study: Allspring achieves a better client experience with Optimizely CMS

Allspring Global Investments utilizes Optimizely's CMS to redesign website and enhance client experience

Allspring, an independent asset management firm formed in 2021, needed to build a distinct digital identity after separating from a large financial institution while overcoming legacy system constraints and strict regulatory requirements. Using Optimizely CMS, Allspring set out to modernize its website, improve client experience, and give content teams more control without heavy developer dependence.

Optimizely implemented a new, cloud-based website and intranet experience with stronger content management, personalization, data integration, and security controls. The redesign tripled the amount of data displayed on the site, improved developer efficiency, and led to a significant increase in web traffic, along with positive client feedback describing the site as one of the best in the industry.

Allspring

Tahmina Choudhury

Head of Client Journey Management Technology