Case Study: Partsmaster achieves mobile-first UX and boosted online sales with Optimizely Digital Experience Cloud

Partsmaster drives user-experience by implementing mobile first approach on the Optimizely Digital Experience Cloud

Partsmaster is a North American MRO distributor with 50+ years of experience, 33,000 SKUs and customers across industries like oil & gas, healthcare and utilities. Rapid growth and a company-wide rebrand exposed limitations in their legacy digital storefront: they needed a modern, mobile-first B2B platform that supported multiple accounts/locations, easier product discovery for hundreds of similar SKUs, and a CMS and marketing toolset non-technical teams could use.

Working with Optimizely and implementation partner Brilliance, Partsmaster built an integrated commerce and content site using Optimizely’s Digital Experience Platform (including Perform and Find). Mobile-first navigation, variant grouping, advanced search, personalization, streamlined checkout, account switching and self-registration delivered faster product findability, higher conversions and smarter product recommendations—while reducing technical debt and enabling continued digital innovation.

Partsmaster