Case Study: The Royal Mint achieves stronger conversions and a better digital experience with Optimizely

Royal Mint uses Optimizely One for impactful customer experiences and robust experimentation

The Royal Mint, one of the world’s oldest organizations, needed to diversify beyond coin production and build a stronger ecommerce presence with better experimentation and personalization. To support this digital transformation, they partnered with Optimizely and used Optimizely One, including its CMS and experimentation capabilities, to create a new online experience.

Optimizely helped The Royal Mint integrate its ERP with the CMS, improve site security and performance, and scale experimentation across key product pages. The results included handling major traffic spikes of up to 1.4 million page views on coronation day, a 20% increase in conversions from better CTA placement, and more than a 50% increase in subscription purchases.

The Royal Mint

Rich Hobbs

Group Technology Director