Case Study: RentPath achieves 1.6% lift in mobile leads and boosts mobile revenue with Optimizely

Real Estate Website Optimizes Mobile Search to Grow Business

RentPath, the company behind ApartmentGuide.com, needed to grow mobile revenue as mobile traffic surged. Their challenge was whether to add desktop-style paid "Spotlight Property" placements to mobile search results—concerned that featured listings might reduce organic leads enough to negate the placement revenue.

They used Optimizely to A/B test a variation that inserted Spotlight Properties atop mobile search results (delivered via a JS cookie) and targeted only mobile visitors, tracking leads with a thank-you page goal. The change increased mobile leads by 1.6%, validating the placement’s ROI, and segmentation confirmed consistent results across device types, informing future mobile optimizations.

RentPath

Scott Ehly

Optimization and Usability Analyst, RentPath