Case Study: Pure Storage achieves scalable, repeatable end-to-end content production—200% more assets and 50% less meeting time—with Optimizely

How Pure Storage built a repeatable, end-to-end content engine to streamline execution and scale strategic production within Welcome

Pure Storage, a leader in storage-as-a-service for multi-cloud environments, faced a content bottleneck in 2020: a tiny Content Studio (two writers and one SEO manager) was overwhelmed by 100+ monthly, unstructured requests from global stakeholders, causing repeated meetings, lost information, and stalled production just as the company aimed to scale thought leadership and web content.

By implementing Welcome, Pure Storage centralized intake with structured forms, standardized workflows for common content types, and integrated asset and marketing systems (Bynder, Marketo, Salesforce). The result: a repeatable end-to-end content engine that completed 1,200 requests supporting 4,000 stakeholders, produced 700+ assets (a 200% YoY increase), cut meeting time by 50%, and shifted the team’s focus to measurable, strategic work.

Pure Storage

Lisa Oda

Head of Content & SEO