Case Study: Helen achieves personalized, scalable nationwide customer experiences with Optimizely

Helen - Customer Case Study

Helen Oy, one of Finland’s largest energy companies, delivers electricity, district heating and cooling, solar power and energy distribution to about 500,000 customers. Facing growing climate awareness and new market opportunities (for example, solar solutions), Helen needed a robust, scalable digital platform to launch differentiated services, improve customer experience and support rapid business-driven content and integrations.

Helen built a single digital ecosystem on Optimizely Content Cloud and Marketing Automation, connecting the CMS to 30+ systems and using personalization, A/B testing and visitor intelligence to segment users and automate marketing. The result: faster content production and deployments, higher engagement and conversion rates, better self-service (including contract ordering without login) and richer customer insights and data access to support greener, more personalized offerings.

Helen

Jani Laine

Helen