Case Study: Fox Rent‑A‑Car achieves 300% email revenue growth and restored deliverability with Optimizely

Fox-Rent-A-Car increases email revenue by 300%

Fox Rent‑A‑Car, a leisure car rental company serving budget‑conscious travelers, struggled with a siloed marketing stack that lacked customer context and segmentation. Frequent irrelevant sends led to high bounce rates, spam‑trap hits and a damaged sender reputation, which severely limited email effectiveness and revenue.

By adopting Optimizely Data Platform for advanced segmentation, list hygiene and automated, intent‑based campaigns, Fox reduced spam‑trap hits by 98%, restored deliverability and rebuilt its sender reputation. The company now runs targeted newsletters and personalized automated flows (abandonment, post‑purchase, location‑based), achieving a 300% YoY increase in email revenue with industry‑leading engagement metrics (≈32% open, 6% click, 21% conversion).

Fox Rent A Car

Steve Mosinski

Head of Global Marketing