Case Study: HAY achieves 20%+ digital revenue growth with Optimizely

Design success in digital transformation

HAY, one of Denmark’s leading design brands, needed to modernize its complex sales process to support global growth and a better customer journey. Working with Optimizely and its B2B Commerce product, HAY set out to create a digital platform that could serve both B2B and B2C customers while simplifying product data and sales operations.

Optimizely implemented an award-winning commerce platform integrated with a PIM system and built with Impact, giving HAY one unified solution for inspiration, ordering, self-service, and service. The results included more than 20% digital revenue within one year, over a 12% conversion rate, and over 60% faster time-to-market, while product data management became 25% more efficient.

Hay

Mette Langkilde

Head of Marketing & E-commerce