Case Study: Coloplast achieves faster multilingual content delivery with Optimizely

Optimizely integrations help make the global more local

Coloplast, a global medical device company, needed a way to centrally manage and translate product and web content across 28 languages as it migrated multiple sites to a common Optimizely CMS and Optimizely Commerce platform. The company also wanted to support its shift from a B2B model toward direct-to-consumer commerce while reducing the complexity of handling content across more than 50 countries.

Coloplast implemented the GlobalLink Connect Add-on for Optimizely with support from Translations.com and Optimizely partner Valtech. The solution automated translation submission and retrieval, saving hundreds of operational hours and helping launch multilingual sites more efficiently; it also reduced costs to 65% of list rate and delivered ROI in about 3 months. With Optimizely, Coloplast can now bring products to market faster, with launches happening in weeks instead of months.

Coloplast

Nicholas A. Panagopoulos

VP, Global Strategic Alliances