Case Study: Stena Fastigheter achieves more efficient customer service with Optimizely CMS

Stena Fastigheter Transforms Customer Interaction with Optimizely CMS

Stena Fastigheter wanted to improve customer communication and reduce the administrative burden on its service teams. Working with Optimizely and its CMS, the company aimed to deliver the right information at the right time and create a smoother digital experience for its diverse customer base.

Optimizely implemented a centralized customer portal called “My Pages,” which let customers handle most errands online and access support in one place. As a result, Stena Fastigheter cut calls to its customer service center by more than 50% and now handles about 80% of errands digitally, improving efficiency and customer satisfaction.

Stena Fastigheter