Case Study: Guest Supply achieves modernized, scalable B2B commerce and increased self-service with Optimizely B2B Commerce Cloud

How Guest Supply serves 25,000 customers in over 120 countries

Guest Supply, part of the Guest Worldwide group that serves 25,000 customers across 120+ countries, outgrew its early homegrown ecommerce platform. The aging site suffered from poor search and navigation, static content with no CMS, limited marketing capabilities, and heavy administrative burdens on a 250+ person sales force—causing lost customers to competitors and a clear need for a modern, scalable commerce solution.

Partnering with Optimizely B2B Commerce Cloud (with implementation support from XNGAGE), Guest Supply rebuilt its digital experience with a responsive, personalized, global-ready platform that enables quick ordering, self-service, robust content management and marketing. The transformation extended the sales team’s reach, earned recognition for Best B2B Buying Experience, and positioned the company for higher online adoption, increased revenue, improved customer retention and a future-proof digital roadmap.

GuestSupply

Kristin Richards

Director of eCommerce