Case Study: Nautilus International achieves 164% increase in returning users with Optimizely

Nautilus International sees 164% increase in returning users

Nautilus International, a 160-year-old association serving 22,000 members around the world, needed a modern engagement hub to better connect its remote maritime audience and improve retention, renewals, and re-engagement. The organization wanted a site that would work on any device, even in low-bandwidth environments, while reflecting its forward-thinking brand and critical support mission, so it chose Optimizely and Optimizely CMS.

Working with The MTM Agency on the Optimizely Digital Experience Platform, Nautilus launched a multilingual, responsive, low-bandwidth-optimized site integrated with its CRM and Microsoft Dynamics stack. Since going live, Optimizely helped deliver measurable gains including a 70% increase in mobile users, a 164% increase in returning users, and a 45% increase in reach to monthly users, with members even able to access the site from submarines.

Nautilus International