Case Study: Navico achieves global, resilient B2C ecommerce with Optimizely

Navico - Customer Case Study

Navico, one of the world’s largest marine electronics manufacturers, needed to launch an integrated global B2C ecommerce channel alongside their existing B2B offerings while managing a vast product portfolio across more than 100 countries and supporting multiple languages and local markets. They also required a reliable, scalable digital platform that would avoid downtime and support rapid development and integrations.

Using Optimizely’s Commerce and Content Cloud on Microsoft Azure, Navico built a multi-language, always-on ecommerce gateway with seamless integrations and agile deployment processes. The result is a stable global storefront that supports direct-to-consumer sales, improves content localization, and positions Navico to roll out features like product and email recommendations and analytics to drive greater responsiveness and revenue.

Navico

Glyn Jones

Web Development Project Manager