Case Study: Sky achieves award-winning digital customer experience with Optimizely

Sky - Customer Case Study

Sky, a media and entertainment company, wanted to improve customer experience across its website and other digital touchpoints while building a wider culture of experimentation. Using Optimizely, the Sky experimentation team worked to turn ideas from contact-centre agents and other business teams into tests based on real customer issues.

Optimizely helped Sky run web A/B tests and manage features across channels, giving the team quantified results they could share back with agents, executives, and other stakeholders. This improved buy-in across the organization, encouraged more ideas from staff, and helped Sky earn recognition for its digital customer approach while moving toward a more digital-first, personalized experience.

Sky

Simon Elsworth

Senior Experimentation Manager