Case Study: The Student Hotel achieves a lightning-fast, scalable omnichannel digital experience with Optimizely DXP

The Student Hotel brings hybrid co-living and working mobile

The Student Hotel (TSH) is a hybrid co‑living, student and hospitality business that builds connected urban communities combining accommodation, co‑working and lifestyle services. As it scaled rapidly, TSH needed to translate its distinctive brand and community‑centric experience into a single, enterprise‑grade digital ecosystem that could handle a complex product mix, nearly a million users and seamless physical‑to‑digital interactions while remaining scalable, resilient and future‑proof.

Rufus Leonard used its Experience Playbook to design a mobile‑first design language and delivery roadmap, then implemented a headless omnichannel platform using Optimizely DXP and a React SPA hosted on Azure, with personalization, A/B testing and an Omnichannel Experience API. The result is a lightning‑fast, SEO‑optimized, multi‑device site that improves operational efficiency, scales automatically with growth, supports future app and in‑property integrations, and delivers a consistent, personalised community experience.

The Student Hotel

Mark Liversidge

Chief Digital & Experience Officer