Case Study: Chrome Industries achieves cost savings by validating product imagery with Optimizely

Chrome Industries - Customer Case Study

Chrome Industries, a San Francisco–based retailer of cycling bags and apparel, wanted to know whether a product lifestyle video would drive more purchases than a static model image for one of their items (the Truk shoe). Because video production is expensive, they ran a small, focused A/B test rather than rolling video out across the catalog.

Using Optimizely on the higher-traffic “Shoes” category page, they measured visits to the Truk product page, progression to checkout, and completed orders over just under three months. Results were essentially a wash — the static image drove 0.5% more product-page visits while the video edged checkout and orders by 0.3% and 0.2% respectively — so the slight video advantage didn’t justify broader production spend; the team can either run targeted follow-ups or reallocate resources to higher-impact experiments.

Chrome Industries