Case Study: Absolut achieves website launches in minutes and eliminates servers with Optimizely

How Absolut launches new websites in minutes Watch the story

The Absolut Company, a global consumer brand, needed a faster, simpler way to publish web content: it no longer wanted to manage servers or rely on slow, server-configured deployments that could take up to five days. The team sought greater speed and agility to launch campaigns and update sites without involving third-party configuration.

Absolut moved its existing Optimizely on‑premise setup to Optimizely’s Digital Experience Platform on Microsoft Azure, enabling one app service per site and dynamic scaling. As a result, launch times dropped from days to minutes, the estate went from 25 servers to zero, overall performance improved, and the company expects significant server-cost savings while deepening customer engagement.

Absolut

Fredrik Lagerträd

Manager, Digital Development