Case Study: JAX Tyres & Auto achieves 20.6% revenue growth with Optimizely CMS 12

JAX Tyres & Auto sees a 20.6% in revenue through Optimizely CMS 12

JAX Tyres & Auto, a leading Australian tyre and automotive retailer with more than 90 stores, wanted to modernize its website to support its 2028 goal of becoming the country’s leading premium automotive brand. To improve site performance, SEO, and the customer journey, it upgraded its existing digital platform with Optimizely CMS 12 and Commerce, working with implementation partner Layercake.

Optimizely CMS 12 and Commerce V14 were implemented to give JAX Tyres & Auto a more robust, future-ready framework and a better editor experience. The upgrade delivered a 20.6% year-to-date revenue increase, stronger organic traffic from improved SEO, faster load times, lower bounce rates, and higher click-through rates, while also making content management more efficient for the editorial team.

JAX Tyres & Auto

Ashlie Agius

Head of Product & Marketing