Case Study: University of Technology Sydney (UTS) achieves 400% increase in returning visitors and revenue with Optimizely

University of Technology, Sydney sees 45% fall in drop off rate

The University of Technology Sydney (UTS) launched UTS Open to create a high-quality postgraduate learning marketplace but faced a crowded online market and a complex technology landscape — multiple faculties, varied product owners, and many existing systems — which made product authoring, fulfilment and integration particularly challenging.

UTS partnered with Sudo Roux to build a customer-focused platform on Optimizely CMS and Commerce, using Optimizely as the source of truth for product data, extending product/variant models and integrating LMS, Salesforce and identity systems for personalised B2C/B2B experiences. The result was a single shopfront that supports multiple catalogs and enterprise cohorts, driving a 400% increase in returning visitors (Jan 2020 vs Dec 2019), 100% conversion of returning visitors and a 45% fall in drop-off rate, while unlocking new enterprise learning revenue streams.

UTS

Dean MacDonald

Head of New Business Systems