Case Study: New Era achieves 60%+ year-over-year growth with Optimizely

New Era experience year on year growth of 60% powered by Optimizely's Digital Experience Platform

New Era, the global headwear brand, needed to replace an outdated EMEA website and create a modern, high-performing ecommerce experience that could better represent its brand, support expansion, and improve conversion. It worked with Optimizely and its partner UNRVLD, using Optimizely DXP and related commerce, search, CMS, and experimentation tools to manage a large multilingual catalog and serve multiple markets.

Optimizely helped New Era launch a responsive, personalized site with improved search, checkout, product recommendations, and market-specific workflows. The results were strong: more than 60% year-over-year revenue growth, a 51% increase in product views, a 70% increase in add-to-cart, and a 9% rise in returning users, while also reducing manual work and improving operational efficiency.

New Era

Michael Nong

Head of E-Commerce