Case Study: True Botanicals achieves $2M+ ROI increase with Optimizely

True Botanicals flawlessly transform digital experience to achieve $2m ROI increase in 12 months

True Botanicals, a clean prestige skincare brand, needed to turn its website into a mobile-first, conversion-driving storefront while navigating privacy changes and moving away from opinion-based decisions. The company partnered with Optimizely and used Optimizely’s Web Experimentation platform to support its website rebrand and ongoing A/B testing.

With Optimizely, True Botanicals shifted to a culture of data-driven experimentation, running more tests and using AI-powered personalization and web experimentation to optimize the customer journey. The results included a 4.9% site-wide conversion rate against a 4.8% goal, a 66% test win rate, and an estimated $2M+ ROI increase in the first year alone.

True Botanicals

Rebecca Boston

Chief Marketing Officer