Case Study: Agiito Travel and Events achieves 100% increase in web leads with Optimizely

Agiito Travel and Events sees 100% increase in web leads

Agiito Travel and Events is a UK-based travel, meetings and events management firm serving clients such as Direct Line Group and National Grid. With most traffic previously coming from corporate travel cost enquiries, Agiito wanted a new website that broadened its appeal to procurement managers and event planners alike.

Working with Appius and built on Optimizely’s CMS, the site uses audience-specific content hubs, high-impact imagery, targeted testimonials and thought-leadership gated content, plus improved search/navigation and flexible campaign templates to guide distinct user journeys. Launched on time and on budget, the redesign drove a 22% increase in visits, 69% more mobile visitors, 45% uplift in site performance and a 100% increase in web-generated leads, with the events section moving into the top 10 most viewed pages.

Agiito