Case Study: American Academy of Neurology achieves 20% increase in mobile traffic and 80% member login rate with Optimizely

American Academy of Neurology sees 20% increase in mobile traffic

The American Academy of Neurology (AAN), a 36,000‑member association of neurologists and neuroscience professionals, needed a faster, more personalized digital experience so busy members could quickly find clinical tools and resources. Their existing Ektron setup supported collaboration but no longer met member expectations, prompting a redesign and a desire to add dynamic personalization.

AAN chose Optimizely’s content management and personalization tools, migrating content and designs in three months and using visitor groups, persona targeting and A/B testing to individualize the homepage and content. The new, mobile‑responsive site drove stronger engagement—exceeding the login target (60% goal to 80% logged in) and producing a 20% increase in mobile traffic—while enabling ongoing experimentation and higher service standards.

American Academy of Neurology

Carly Ferry

Senior Manager, Digital Content