Case Study: Spirotech achieves 2x page views and faster multi-site launches with Optimizely

Spirotech overhauls its content experience for customers on Optimizely

Spirotech, a Netherlands-based manufacturer of energy-efficient heating and cooling system solutions, needed to strengthen its digital presence and better educate wholesalers, partners, and customers about its products. Working with Optimizely and its partner Delaware, the company sought a content-focused website and CMS that could support PIM integration, multilingual content, multisite management, and a more engaging customer experience.

Optimizely helped Spirotech implement a flexible, secure website built on .NET and Azure, with PIM integration, drag-and-drop content tools, multisite support, and multilingual publishing. The result was four new websites launched in six months, content workflows that saved time for strategic work, a 2x increase in page views and time on site, and a 35% reduction in bounce rates.

Spirotech

Laurens Costa

Digital Marketer