Case Study: Volaris achieves 2.3% incremental revenue and 8% conversion lift with Optimizely Web Experimentation

How Volaris saw a 2.3% incremental revenue increase

Volaris, an ultra low-cost airline based in Mexico City that carries about 15 million travelers a year and is the region’s second-largest carrier, depends on its website for ticket and ancillary sales. Facing strong competition, Julio Farfán, Head of Web and Mobile Optimization, aimed to increase online revenue by tailoring the booking experience and tapped the company’s collective knowledge to generate ideas for experimentation.

Using Optimizely Web Experimentation, the team sourced ideas from thousands of employees—from engineers to flight attendants—and ran tests to personalize the site. One test adding a countdown timer during fare promotions boosted conversions by 8%, and the overall experimentation program produced a 2.3% incremental revenue increase.

Volaris

Julio Farfan

Head of Web and Mobile Optimization